Meet the Team

The people behind Vulpine Marketing

Vulpine Marketing: Who We Are


Ryan Joos

Owner of Vulpine Marketing

Ryan Joos is a Demogorgon trainer and the founder and owner of Vulpine Marketing. He lives in a house that he gained by the grace of God as a recent business owner. His mother-in-law's basement is glad he is gone. His family knows that he did in fact have hair on his head in the past. They fill their days with Mario kart parties and charcuterie boards. As a business owner, Ryan is kind and easy to get along with. but his biggest fear is...

Lisa Joos

Chief Financial Officer and Co-Owner of Vulpine Marketing

Lisa graduated from BYU-Idaho in 2013 with a Bachelor of Science in Accounting and a Minor in Business and Dance. Since then she has worked in tax and financial accounting for small businesses in Idaho. After she became a mom, she focused more on her own tax business as well as her own e-commerce businesses. Lisa has navigated how to work from home to spend as much time as possible with her family. Now she is CFO for Vulpine Marketing and is passionate about keeping parents, specifically mothers, working from home or wherever there is internet. Lisa enjoys traveling for work with her family and will visit St. George for a couple weeks at a time. It’s best if you don’t start a conversation with Lisa about the best Spider-Man actor.

Search Engine Optimization (SEO)

Jenna Holland

Search Engine Optimization Director

Jenna is the SEO Director at Vulpine. She made the transition from healthcare to digital marketing during the pandemic and hasn’t looked back since! Jenna grew up in Blackfoot, Idaho and later graduated from BYU-Idaho with a Bachelor’s of Science degree. Now, she loves being the google expert and watching clients move up the ladder to be better placed and found in search results.

She currently lives in Ucon, but she and her husband are building a home in Pingree, Idaho. She and Scott welcomed their first baby boy, Revan, in August of 2021. When she is not busy with our SEO department you can often find her enjoying the sunshine in St. George. Her hobbies include: Camping, RZR riding, making homemade rolls, fueling her veins with diet coke, and reading. Jenna’s special talents include: crying when she laughs and sleeping through movies.

Krista Pulsifer

Search Engine Optimization Specialist

Krista Pulsifer works for our SEO department. She helps our clients to get found easier in Google by writing articles that will direct you to their websites. She works from her home in American Fork, Utah. Krista went to school at BYU-Idaho and graduated in 2016. After graduation she became a middle school Art teacher in Sandy, Utah for several years, where she met her husband, who was also a new teacher at the school. She currently loves being a new mother to her daughter who was born in August of 2021 after a long process with IVF. She loves the beach and anything summer related.

Halle Joos

Search Engine Optimization Specialist

Halle does SEO for Vulpine Marketing. She loves having the chance to help grow the companies she works with at Vulpine and loves learning more about their individual missions and goals.

Halle grew up in Archer, Idaho. She is currently pursuing her Bachelors degree in Marriage and Family Studies at BYU-Idaho. Halle loves working in the familial environment that Vulpine provides and feels blessed to have the opportunity to work from home while also being a full-time student. In her free time, she loves to create music, do yoga, read, be outside, travel, and be with the people that she loves. Halle's primary passion is people. She loves learning about other people and seeks to find the individuality in every person she has the chance to interact with in both her work life and personal life.

Katelyn Peterson

Search Engine Optimization Specialist

Katelyn is a Search Engine Optimization Specialist at Vulpine Marketing. She currently works remotely from Ivins, Utah where the weather and views are beautiful! She and her husband, Will, have dreamed of living there for quite some time.

Katelyn grew up in Rialto, California and earned her Bachelor’s degree from BYU-Idaho in Sociology. She loves the fulfillment she gets from working and being successful in learning new skills. Will works at Vulpine Marketing too! When she’s not working, she’s spending time with her family playing games or being outdoors. From time to time, she enjoys reading a good book or exploring new places in nature.

Shaylee Holley

Search Engine Optimization Specialist

Shaylee Jo Holley was born and raised in Rexburg, Idaho. She grew up riding horses, doing gymnastics, camping, enjoying the outdoors, and cheerleading through high school. She loves being with her family. Her siblings are her best friends. She has 5 siblings and each of them are married, and all together, they have almost 17 kids. So when they get together it is very chaotic, but so much fun!

She loves playing games, having deep and meaningful conversations, hanging out with her kids, watching movies, and getting together with family for anything and everything and sometimes no reason at all. She loves learning about why we are the way we are and the different personality types. It is fascinating to her. In the past, she has enjoyed refinishing furniture, interior design, coaching gymnastics and cheerleading, snowboarding, and working out at the gym. Having 4 kids makes it a little difficult to keep up with her hobbies and interests but she does what she can as life goes on. Her kids are Ecko (9), Leland (7), Chesney (3), and Onyx (6 months).

She enjoys intellectual conversations with her kids and helping them learn and grow. Their minds are much more mature than she sometimes give them credit for; and she believes they also enjoy their conversations while continuing to grow and have questions. She loves seeing her kids thrive. They do well in school and in their after-school activities. Leland is very advanced in his Piano lessons and enjoys his Karate and Gymnastics classes. Ecko is a great singer and is a joy to watch perform as she's learning to blossom! Chesney is a firecracker and loves her dance class and has all the sass! Onyx is now learning to roll and eats all of his toys. Her kids are her everything!

When she does get a moment to herself, she loves listening to self-help books, watching TV shows and just enjoying peace and quiet when they're all in bed.

Web Design & Development

Kaia Black

Web Design & Development Director

Kaia is the WDD Director at Vulpine Marketing and loves it! She loves working from home, interacting with clients and making beautiful websites. Kaia grew up in Archer, Idaho, got a Bachelors in Web Design & Development at BYU-Idaho, and now works from her home in Rexburg. She loves Southeast Idaho and never wants to leave. She and her husband, Ben, are expecting their first baby in July, and they could not be more excited! When Kaia isn’t working, she loves to be with her family, camping/exploring outdoors, cooking, or making music! She is positive and loves to see everything on the bright side. She loves to find new ways to make things better, in life and in her work.

Taylor Sweeten

Web Design & Development Specialist

Taylor is a Web Designer and Developer at Vulpine Marketing. She loves creating beautiful websites, working with wonderful clients and bringing their vision to life, all from the comfort of her home.

Taylor grew up in Alberta, Canada and moved to Rexburg to attend University. She graduated with a Bachelors in Web Design and Development from BYU-Idaho in 2018 and has been working in the Web Design space ever since. Taylor did freelance Web Design for 2 years before joining Vulpine Marketing and loves being a part of a wonderful team.

Taylor and her husband Titan have 2 active boys ages 4 and 2. She and her family love Idaho, especially spending time outside during the beautiful Idaho summers. Taylor loves to stay busy taking care of her boys, growing a garden and designing websites.

Paid Media

Stephanie Hanson

Paid Media Director

Stephanie Hanson is an internet marketer in Iowa. Her experience includes working with companies, large and small, on PayPerClick advertising, website optimization, traditional and online marketing, public relations, and social media. In her free time she enjoys roller skating and spending time with family.

Boston Shumway

Social Media Manager

Boston is our Social Media Manager. She currently works from her bean bag in Idaho Falls and is looking to relocate to Wyoming with her husband of 6 years, Blake. When she isn’t creating killer social content and strategies for our clients, she loves to be in the great outdoors. Her favorite activities are hiking and exploring lakes with her kayak.

Boston has a background in business development and has owned multiple social media based businesses, which gives her unique insight into the moving parts of both the building of an effective social strategy and the challenges of owning a business. She loves helping our clients bring their social media into the limelight and connecting with them and their audiences.

Amber Fugal

Video Specialist

Amber is the Video Specialist for Vulpine Marketing. She enjoys capturing fun moments and making clients look good! Amber grew up in Idaho Falls Idaho and got a bachelor's degree in video production at BYU-Idaho. She met her husband on a film set where they became fast friends. They continue to work together and make creativity a part of their daily routine. In her free time, Amber can be found working on many different crafts including miniature painting and cross-stitching, or working on her musical talents such as bass guitar, singing, and ukulele. Amber has a passion for achieving her best, and when she gets a new idea for something she can't rest until she starts it.

Will Peterson

Paid Media Specialist

Will is from the cold part of Arizona — yes, you read that right — called Flagstaff. It’s a town sitting at 7,000 feet and is in the middle of the largest pine tree forest in the world. In 2015, Will left on an LDS mission to Aguascalientes, Mexico and started college at BYU-Idaho in early 2018 studying Business Management with an Emphasis in Marketing. In June of 2019 he married Katelyn Peterson, who also works at Vulpine Marketing!

Will enjoys off-roading, camping, hiking, and being outside. He likes spicy Mexican food and Mexican Coca-Cola, as well as Indian and Thai food. Will lives in Ivins, Utah which lies just outside of St. George and enjoys climbing around all of the red rock in the area.

As the Paid Media Specialist at Vulpine Marketing, Will is responsible for creating and managing paid campaigns across multiple platforms such as Google and Facebook. He optimizes keywords, ad spend, location targeting, demographic targeting, and more for each ad campaign.

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